From $0 to $2.5M+ in Online Sales

About the Business

From Local Retailer to National Brand

An independently-owned lighting retailer based in Oakville, Ontario. Despite having a small local presence, their outdated website and weak reputation made it impossible to compete with bigger retailers. They wanted to modernize their business, sell online, and eventually expand across Canada and the U.S.

• Industry: Lighting & Home Goods Retail

• Location: Oakville, Ontario

• Goal: Launch online sales + build a national brand presence

How We Helped

A Weak Online Presence Holding Back Growth

When we first met, the business had:

❌ A clunky, poorly designed website that generated no sales

❌ Bad local reputation with negative Google reviews

❌ Zero ecommerce revenue and minimal organic visibility

❌ No strategy for ads, SEO, or customer retention

The challenge was clear: fix their digital presence, launch ecommerce properly, and create a growth engine that could scale.

How We Helped

Building a Multi-Channel Ecommerce Growth Engine

We built the business from the ground up, using a multi-channel approach:

✅ Migrated their outdated site to Shopify, creating a modern, conversion-focused store

✅ Launched Google Shopping + Performance Max campaigns to drive immediate sales

✅ Ran an ongoing SEO campaign to capture high-intent organic traffic

✅ Implemented review generation strategies to turn their reputation around

✅ Expanded beyond local sales → Canada-wide and into the U.S.

✅ Layered in email flows + retention systems to boost repeat purchases

What Changed

$2.5M+ in Sales and Expansion Across Borders

Over 2.5 years, the results were dramatic:

✅ $2.5M+ in ecommerce revenue generated

✅ From 0 sales to thousands of monthly orders

✅ Ranked on page 1 of Google for competitive lighting terms

✅ Google Ads delivered consistent ROI from Shopping + PMax campaigns

✅ Expanded from a local Oakville retailer → national Canadian brand → U.S. market