About Shoptimal

A Boutique Web Design Studio Based in Oakville

Shoptimal is a boutique web design studio focused on building custom WordPress and Shopify websites for established local businesses. We work with a small number of clients at a time to ensure every project is handled with care, clarity, and attention to detail.

Our Philosophy

Web design is not about trends or flashy visuals. It’s about clarity, structure, and creating something that accurately reflects the quality of a business.

At Shoptimal, we believe the best websites are the result of thoughtful planning, honest recommendations, and disciplined execution (not shortcuts or templates).

That’s why every project begins with discovery, and why we don’t rush the process.

Founder-Led, Hands-On

Shoptimal is led by Tony Diab, a web designer and consultant with over 25 years of web development experience, working with local service businesses, ecommerce brands, and professional firms.

From discovery through launch, you work directly with the person responsible for strategy, design, and execution. 

Focused by Design

We intentionally limit the number of projects we take on at any given time.

This allows us to stay focused, responsive, and deeply involved in every engagement, while ensuring the final result meets the standards our clients expect.

Who We Work With

Shoptimal works best with established small and mid-sized businesses that value quality and long-term thinking.

Our clients are typically local business owners who understand that a website is an investment (not a commodity), and who want a partner that takes their business seriously.

Based in Oakville

Shoptimal is based in Oakville and works primarily with businesses across the surrounding area.

While our work is digital, our approach is grounded in local markets, real businesses, and long-term relationships.

Interested in Working Together?

The first step is a conversation to determine whether we’re a good fit.
Start with a Discovery