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Case Study

From WooCommerce Roadblocks to Shopify Growth

How Shoptimal helped La Felicita Catering triple traffic, boost conversions by 34%, and increase online orders by 25% within 30 days.
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About the Business

Scaling a Local Catering Brand Online

La Felicita Catering is an established food service provider offering authentic catering across Mississauga, Oakville and the GTA. Their previous WooCommerce site was holding them back with slow performance and technical headaches. They needed a platform built for growth, with better ordering flows for both retail and B2B customers.

  • Industry: Catering / Food Services

  • Location: Oakville, Ontario

  • Goal: Migrate to Shopify, improve B2B order flows, and grow online sales

How We Helped

A WooCommerce Site Holding Back Growth

La Felicita’s WooCommerce site struggled with:

❌ Slow load times and recurring technical issues

❌ Poor user experience for bulk orders and custom quotes

❌ Risk of losing SEO traffic during migration

❌ A product catalog that wasn’t structured for search or usability

How We Helped

Seamless Shopify Migration with B2B Optimization

Shoptimal executed a full migration and optimization strategy:

✅ Migrated WooCommerce site to Shopify with SEO preservation best practices

✅ Implemented order booking with pickup / delivery selector

✅ Configured advanced product options, add-ons + custom quotes

✅ Optimized product catalog structure for SEO + usability

✅ Structured Shopify theme for scalable product expansion

What Changed

Triple Traffic & Stronger Conversions in 30 Days

Within the first month of launch, results were immediate:

✅ 3x increase in website traffic

✅ 34% lift in conversion rate

✅ 25% increase in online orders

✅ Stable, scalable Shopify infrastructure with better customer experience

What They Said

Client Feedback and Our Perspective

These business owners trusted us to help them grow. Here’s what they said.

⭐⭐⭐⭐⭐

“Our new website has made a big difference. More customers now place catering orders online instead of calling. We get great feedback on the design, and the whole experience has been seamless thanks to Tony’s care and expertise.”

Joe Terlizzese
La Felicita Catering

⭐⭐⭐⭐⭐

“This project shows how powerful Shopify can be for food service brands. By preserving SEO and adding advanced ordering flows, we created a platform that can scale as La Felicita continues to digitally transform.”

Tony Diab
Owner, Shoptimal

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